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Strategic Marketing Communication (Record no. 2704)

000 -LEADER
fixed length control field 00306nam a22001337a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 81-242-0292-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Smith, Paul
245 ## - TITLE STATEMENT
Title Strategic Marketing Communication
250 ## - EDITION STATEMENT
Edition statement 1st
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher Crest Publishing
Year of publication 2003
300 ## - PHYSICAL DESCRIPTION
Number of Pages 300P,
Other physical details 24cm,ill.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
    Institute of Health Business Management Institute of Health Business Management Book Cart 2022-11-24 Purchase 658.8 1536 Books

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