Advertising And Integrated Brand Promotion (Record no. 2788)
000 -LEADER | |
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fixed length control field | 00316nam a22001337a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0-324-11380-3 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | O’guinn, Thomas C. |
245 ## - TITLE STATEMENT | |
Title | Advertising And Integrated Brand Promotion |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Australia |
Name of publisher | Thomson |
Year of publication | 2003 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 773P, |
Other physical details | 28cm,ill. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
No items available.