Advertising Media Planning (Record no. 2789)
000 -LEADER | |
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fixed length control field | 00303nam a22001337a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 978-0-8442-1563-1 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Sissors, Jack Z. |
245 ## - TITLE STATEMENT | |
Title | Advertising Media Planning |
250 ## - EDITION STATEMENT | |
Edition statement | 6th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New York |
Name of publisher | McGraw-Hill |
Year of publication | 2002 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 445P, |
Other physical details | 24cm,ill. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
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Institute of Health Business Management | Institute of Health Business Management | Book Cart | 2022-11-26 | Purchase | 659.1 | 694 | Books |