Advertising & Integrated Brand Promotion (Record no. 2792)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00325nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0-324-56862-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | O’guinn , Thomas C. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & Integrated Brand Promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Canada |
| Name of publisher | Cengage Learning |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 726P, |
| Other physical details | 28cm,ill. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Institute of Health Business Management | Institute of Health Business Management | Book Cart | 2022-11-26 | Purchase | 659.1 | 981 | Books |