Advertising & Integrated Brand Promotion (Record no. 2792)
000 -LEADER | |
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fixed length control field | 00325nam a22001337a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 978-0-324-56862-2 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | O’guinn , Thomas C. |
245 ## - TITLE STATEMENT | |
Title | Advertising & Integrated Brand Promotion |
250 ## - EDITION STATEMENT | |
Edition statement | 5th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Canada |
Name of publisher | Cengage Learning |
Year of publication | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 726P, |
Other physical details | 28cm,ill. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
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Institute of Health Business Management | Institute of Health Business Management | Book Cart | 2022-11-26 | Purchase | 659.1 | 981 | Books |