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Strategic Marketing (Record no. 2793)

000 -LEADER
fixed length control field 00285nam a22001337a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 71244328
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Cravens, David W.
245 ## - TITLE STATEMENT
Title Strategic Marketing
250 ## - EDITION STATEMENT
Edition statement 8th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston
Name of publisher McGraw hill
Year of publication 2006
300 ## - PHYSICAL DESCRIPTION
Number of Pages 726P,
Other physical details 25cm,ill.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
    Institute of Health Business Management Institute of Health Business Management Book Cart 2022-11-26 Purchase 658.8 7 Books

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